Art Direction | Branding | Packaging | UX/UI | Signage
Kublai Khan Mongolian Grill is a fast casual stirfry restaurant based in Houston, Texas. Customers come here for a quick and easy meal that is completely personalizable, so anyone can get exactly what they’re craving. Kublai Khan takes pride in providing a wide variety of flavors and high quality, fresh ingredients. The company values their customer relations and wants the customer to conquer their day the right way, with a meal that they’ll love to get them going.
The current branding of the restaurant is only a very detailed logo that is difficult to resize and carry through multiple mediums. They do not currently have a cohesive branding system within the restaurant or the elements surrounding it. This project intends to refocus the company and highlight their strengths in order to build a more resilient and striking visual system that reflects their style.
They need a more simplified and distinct logo so that they are recognizable within their market, a set of touchpoints to tie together the brand and the physical world, an established color palette and typography, and a more modern web presence. These will help Kublai Khan look more intriguing to potential customers and solidifies the experience for current customers.