Art Direction | Branding | Packaging | UX/UI

Brianna McBee: Concept, Research, Branding, Website Design, Mobile Design, Packaging Design, Ephemera
Taylor Confer: Concept, Research, Branding, Website Design, Mobile Design

Pluk is the “hanging anything basket” for anyone who wants to keep their space stylish and clutter-free. Made by weaving together two circles with an elastic string, Pluk makes your items accessible from any angle. They come in a variety of colors and materials so you can Pluk it your way! Pluk was funded on Kickstarter and owned by a parent company, LastObject.

The Challenge
Since Pluk was posted on Kickstarter, it lacked any branding or design. We wanted to give Pluk a brand identity and an e-commerce site where it could be beautifully showcased and easily sold. We also determined the product needed packaging and an accompanying assembly guide in the box.

The Solution
The brand strategy was to display the product more in its physical environment, showing its many uses off to a wide consumer base. We created an engaging, fresh, and modern brand that will be recognizable within their marketplace. User experience is the top priority with an easy-to-navigate website and mobile site and assembly guide accompanying the packaging.

pluk logo and icon
PLUK typography. montserrat regular, medium, semibold, bold, and black
Pluk colors

Web and Mobile Screens

Pluk desktop, laptop, and mobile site mockup

Home and Product Pages

PLUK home page
PLUK wood pluk product page
PLUK metal pluk product page

Checkout and Thank You Pages

PLUK checkout Customer Information screen
PLUK checkout shipping screen
PLUK checkout payment screen
PLUK checkout thank you page

Web Interactions

Home Page

Product Page

Shopping Cart

PLUK mobile site checkout screen

Cart Dropdown

PLUK mobile site checkout with dropdown screen


PLUK mobile site checkout payment screen

Thank You

PLUK mobile checkout thank you page

Packaging and Assembly Guide