Art Direction | Branding | Packaging | UX/UI
Pluk is the “hanging anything basket” for anyone who wants to keep their space stylish and clutter-free. Made by weaving together two circles with an elastic string, Pluk makes your items accessible from any angle. They come in a variety of colors and materials so you can Pluk it your way! Pluk was funded on Kickstarter and owned by a parent company, LastObject.
Since Pluk was posted on Kickstarter, it lacked any branding or design. We wanted to give Pluk a brand identity and an e-commerce site where it could be beautifully showcased and easily sold. We also determined the product needed packaging and an accompanying assembly guide in the box.
The brand strategy was to display the product more in its physical environment, showing its many uses off to a wide consumer base. We created an engaging, fresh, and modern brand that will be recognizable within their marketplace. User experience is the top priority with an easy-to-navigate website and mobile site and assembly guide accompanying the packaging.